BETTER BRILLIANTS

10 Scott Muskin creations that made the world better, and 10 brilliant partners who helped me launch them.

“GIVE ADVISED” CAMPAIGN
“GIVE ADVISED” CAMPAIGN
MINNESOTA'S 988 CRISIS LIFELINE
MINNESOTA'S 988 CRISIS LIFELINE
ELEVATE MINNESOTA
ELEVATE MINNESOTA
TARGET GROCERY ORIGINAL MUSIC CAMPAIGN
TARGET GROCERY ORIGINAL MUSIC CAMPAIGN
WELLSPAN HEALTH “YOU” CAMPAIGN
WELLSPAN HEALTH “YOU” CAMPAIGN
BULWARK FR BRAND-BUILDING
BULWARK FR BRAND-BUILDING
COVID+FLU SHOTS CAMPAIGN
COVID+FLU SHOTS CAMPAIGN
SECOND HARVEST HEARTLAND CAMPAIGNS
SECOND HARVEST HEARTLAND CAMPAIGNS
MINNESOTA'S SUPER BOWL 52 PITCH TO THE NFL
MINNESOTA'S SUPER BOWL 52 PITCH TO THE NFL
MORE BOLTS OF BRILLIANCE
MORE BOLTS OF BRILLIANCE
That's Scott Muskin with Ryan Reynolds. Both are fabulous guys, one more handsome than the other, but alas, they have never embraced thusly. Scott does do advertising work that is fun and uplifting, like Ryan, and that's what this site is actually about.
Scott Muskin is a creative professional.
I am not brilliant. But I've been doing ad/pr/social/arts creative for 25 years and made some smart stuff with the help of brilliant partners. See more work not included above, but this work is the most meaningful to me and, I think, to the world. Please see other outstanding work at Friends & Neighbors, my former agency to whom I owe a great, warm debt of grattitude. I would love to talk to you about any creative endeavours you think I might be a fit for.
I am responsible, as writer or creative leader, for all the work you see on this site. COPYRIGHT 2026 MUSKIN CREATIVE, LLC.
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This is Scott Muskin dancing as imagined by thee app Diffuse that may or may not exsist.
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